Rebecca Lynn Morrow

181 Cambrian Way

Inverness, AL 35242

OBJECTIVE

To obtain a challenging position in web development, search engine optimization and marketing or related areas that would best
utilize expertise in the business environment. This position should have many opportunities for an aggressive, dedicated individual
with the leadership abilities needed to advance.

EXPERIENCE

EBSCO Industries - ESWS Department - Birmingham, AL

SEO Specialist | Content Specialist | Internal W3C Specialist

SEO Specialist: Evaluate and test internal infrastructure of approximately 20 internal and external client sites; Research industry specific sectors of each site to discover optimal key phrases; Determine competition and the competitions’ positioning of keyphrases.

Content Specialist: Optimize content with the current Search Marketing and Optimization trends to each specific industry specific site while analyzing meta data and on page content such as density, frequency, proximity and prominence of competition and current search engine algorithmic data; Create original content for the best visibility by employing search optimization technique.

Internal W3C Specialist: Employ XHTML 1.0 and HTML 4.01 coding standards to current and new client sites through our most current Web Standardization Strategies for optimal cross platform usability and visibility; Develop interoperable websites utilizing W3C standards.

WebMetro.com, San Dimas, CA

SEO Specialist | Content Specialist | Front End Programmer | Internal W3C Specialist | Internal Security

SEO Specialist: Evaluate and test internal infrastructure of approximately 30 sites; Research client’s industry to discover the most searched and marketable keyphrases; Determine competition and the competitions’ positioning of keyphrases.

Content Specialist: Optimize content with specific densities in meta data and on page content by analyzing density, frequency, proximity and prominence of competition and current search engine algorithms for client sites; Create original content for highest ranking visibility by employing search engine optimization and highest converting marketing strategies from Paid Media campaigns.

Front End Programmer: Build web sites as needed utilizing current Search Engine Optimization Trends and Ethics with CSS level 2 and XHTML 1.0 compliance through Macromedia Dreamweaver.

Internal W3C Specialist: Employ XHTML 1.0 and HTML 4.01 coding standards to current and new sites when needed; Develop interoperable websites utilizing W3C standards and explicate how the standards will perform on websites.

Global-WebMarket, Los Angeles, CA

Search Engine Optimization Specialist/Front End Programmer :: 2003 – Present

Optimize Web Pages for Search Engines (Coding, Layout, Keyword and Context)

W3C Standardization (HTML 4.01, XHTML 1.0, CSS 2). This is done with careful consideration for all of our clients and how search engines robot sites. I make the sites as compliant with the newest standards and compliance factors

Accessibility Standards (Sec 508, WAI Accessibility - WCAG 1.0 Priority 2 and 3). These standards are used by the government for any one that has acquired a disability such as eyesight or hearing degeneration or loss

Project Management & Quality Assurance. This requires that I manage all projects for my clients in order to assume the basic standards in web development such as World Wide Web Consortium (W3C) and Governmental Standards. Quality Assurance is required to guarantee that all pages are linked properly, the image site roots are name correctly, and all coding is XHTML 1.0 and HTML 4.01, or above, compliant

Re-designed existing client pages by incorporating programming standards (XHTML 1.0, CSS 2.0, Section 508, WAI Accessibility - WCAG 1.0 Priority 2 and 3), utilizing layers (div) vs. tables, and “honest” Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic

Utilize Cascading Style Sheets (CSS) as a Front End Programming and Web Application tool to ascertain prompt downloading of sites as well as ensure that all coding is minimal and compliant in cross-platform testing

Optimize client websites for the most widely searched keyword phrases by using Overture.com and Wordtracker.com. Business solutions for the internet are based off of Search Engine Marketing by utilizing researched keyword phrases

Ditech.com, Santa Ana, CA

IT System Application Administration :: 2003

Create and review reports and letters by collecting and analyzing data, search for inconsistencies. After inconsistencies were acknowledged, I used Quality Assurance techniques to reduce incorrect inputs

Project Management including organizing & prioritizing tasks, Quality Assurance and Monitoring

Maintain department data and personnel files. I organized supply ordering, assisted in prioritizing tasks with various Managers, and monitored personnel files

Created, maintained, and utilized QA processes for Access Database for CPR (Change Process Request) Tracking. Designed techniques to reduce inconsistencies and other errors such as drop down menus

Star E Media, Foothill Ranch, CA

Executive Assistant, Marketing & Sales Assistant :: 2002 – 2003

Responsible for detailed reporting for Executive Officers by using Excel spreadsheets and sending daily/weekly reports for events and billing cycles

Project Management/Marketing for customers and distributors. Managed packing and distribution of product to wholesale distributors and retail customers. Searched for unauthorized selling of product online, created reports of the dealers and sent form letters to “cease and desist”

Made use of QuickBooks for AR/AP processing

Via5, Costa Mesa, CA

Account Manager/Web Design :: 2001 – 2002

Management of outside sales for small to medium sized businesses. Sold websites to small to medium sized businesses while conducting a meeting that determined how our product would best fit their needs to increase sales and drive more potential customers to their services

Learned the basics of constrained properties for websites in pixel widths and heights

Developed skills in Search Engine Marketing and Search Engine Optimization

Developed optimized web applications from planned market research using keywords and keyword phrases

Maxart, Inc., Indianapolis, IN

Artistic Director :: 1998 – 2003

Development of Web presences by balancing internet marketing and graphical design

Design of print media such as business cards, flyers, posters, brochures, CD inlays, J-cards

Used Quark Express to create brochures and for products going to print

Achieved excellence in pixel graphics for web optimization

TECHNICAL SKILLS

Web Technologies:

Programming Languages: HTML 4.01, XHTML, CSS 2, ASP 3, JavaScript, DHTML, XML

Development Applications/Platforms:

OS: Windows NT/2000/XP Pro, WIN 95/98 ME/XP, MAC OS 8/9/X

Microsoft: Office 2000/XP, MS Project, MS Access dB Programming (Macros)

Adobe: PhotoShop, PageMaker, Acrobat, Illustrator, InDesign, ImageReady, and Premier

Macromedia Studio MX Package: Dreamweaver, Fireworks, Flash, Freehand, Contribute

Other: Quark, 3D Studio Max, Infini-D, Bryce

Web Development:

Web Application Development. Development of web applications for E-Commerce, Web Performance Monitoring, Web-based Administration GUI’s, Advertising/Link Tracking Services, Web Page creation interfaces

Search Engine Optimization & Marketing. Search Engine Optimization [SEO] over 6 years of successful experience with interpreting the algorithms of Search Engines/Directories with extremely high rates of placement for specific targeted keyword phrases. Developed META-DATA collection and analysis applications for Targeted & Lateral Marketing Campaigns. Extensive Knowledge of SEO criteria and developing trends. Developed Company/Product Branding strategies with high success rates. Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Public Awareness functions. Collected Internet User Stats and purchasing habits, which was used to project trends and identify newly emerging lateral markets to increase customer/client base.

Ecommerce Solution Provisions. Assist in creation, development, and execution of ecommerce online stores for retail and wholesale clients. Design GUI interface applications tailored for each customer in order that they might update, retrieve ordering information, change verbiage, and manage store with little or no assistance.

Web Hosting Solutions. Provide web hosting services and direct assistance to clients with DNS changes and FTP information. Assist in managing multiple web, SQL, DNS and Mail servers to offer clients a wide range of personalized web hosting solutions.

See Developed Sites

EDUCATION

University of Indianapolis, Indianapolis, IN

Bachelor of Science, Physical Education and Sports Administration May, 2001

Minor area of concentration: Human Biology, Graphic Arts/Visual Communication

OTHER

Created 20+ page program booklet with custom designed ads, bid cards, drink tickets, and 7 minute
animated media presentation for the (Surf Industry Manufacturers Association) SIMA Waterman's Ball
Provided various graphic/web site design for American Lung Association, St. Andrews Presbyterian Church
(Glimpse), and LA2Nite.com
Philharmonic Society of Orange County: Tour Guide for Philharmonic House of Design
Promotion, Production and Management and booking of electronic music artists and events

.::. References available upon request .::.